MHS in Clinical Leadership Announces Spring 2020 Courses: Health Informatics; Digital Media and Strategic Communication

Monday, October 7, 2019

The Master of Health Sciences in Clinical Leadership (MHS-CL) program is offering two courses for the upcoming spring term: Jan. 8–April 15. Program courses are open to both degree and non-degree seeking learners. Clinicians, health care administrators, faculty, staff, and graduate students are welcome to participate as non-degree students.

The MHS-CL spring courses are comprised of three days of in-person instruction at the beginning of the term (Jan. 8-10, 2020) with the remainder of instruction being distance-based. Some Duke employees may be eligible for the Duke Employee Tuition Assistance Program.

Spring Course Descriptions

CLP- 212: Informatics for the Health Professional

Course Director: James Tcheng, M.D, Professor of Medicine, Department of Medicine, Division of Cardiology; Professor of Family Medicine & Community Health, Department of Family Medicine & Community Health, Duke University School of Medicine; Director of the Duke Cardiovascular Databank; Director of Performance Improvement for the Duke Heart Center.

This course provides an overview of informatics: the science of how to use data, information and knowledge to improve human health and the delivery of health care services. Informatics applies principles of computer, cognitive, social and information sciences to advance clinical care, public health, professional education, and life sciences research. The course will focus on key principles, concepts, and strategies to be leveraged by the healthcare leader for the delivery of optimized, coordinated care grounded in data and facilitated by appropriate information systems. Credit: 3.

By the end of this course, learners will be able to:

  • Develop an operational understanding of the field of clinical informatics and its role in improving population health.  
  • Discuss the framework, objectives and specifics of key enabling legislation and regulation on the evolving role of informatics in healthcare.
  • Compare, contrast and evaluate various approaches to designing effective health information systems.
  • Identify informatics strategies to improve the quality, cost, efficiency and effectiveness of clinical practices and healthcare organizations.
  • Describe the governance, political, financial, and leadership considerations and processes involved in decision-making for the selection, resourcing, prioritization and implementation of health IT systems.

CLP-216: Fundamentals of Social Media (and More)

Course Director: Andrea Martin, B.A., Director of Strategic Communications, Department of Family Medicine & Community Health, Duke University School of Medicine.

Students will learn about internet-based, electronic communications, social media, online reputation management and more. Students will explore how to use Google Analytics, blogging, email, LinkedIn, webinars, Twitter and other media as a part of an effective media and communications plan. Credit: 1.

By the end of this course, learners will be able to:

  • Define traditional media, digital media, advertising, marketing, strategic communication, and social media.
  • Practice writing clearly, precisely, and accurately for any audience on digital media (e.g., blogs, website, and social media).
  • Apply principles of online reputation management, including best practices when using social media, HIPAA, professionalism, online patient reviews, how to speak with the media and promote your research.
  • Demonstrate understanding of strategic goals and how to: support them with communications; implement them for various audiences using marketing strategies; and define appropriate assessment measures.
  • Identify relevant resources and limitations: demonstrate understanding of working within style and brand guidelines, utilizing marketing resources in a health system or hospital setting, and the basics of graphic design.

How to Apply

For more information about spring course offerings or to apply, call (919) 681-7007 or e-mail ClinicalLeadership@mc.duke.edu.

The Master of Health Sciences in Clinical Leadership program is offered by the Duke University School of Medicine.