Don Bradley, MD, MHS-CL

Associate Consulting Professor

Don Bradley, MD, MHS-CL holds a position as an Associate Consulting Professor in the Department of Community and Family Medicine at Duke, serves as Executive Director for The Practical Playbook and directs two Duke courses, Health Systems (HLTHSCI510), and Health Markets and Policy (INTERDIS402c). 

He retired from Blue Cross and Blue Shield of North Carolina (BCBSNC) where he served in a number of roles, including Executive Director for BCBSNC’s federally qualified Health Maintenance Organization, Senior Vice President for Healthcare, and Chief Medical Officer. During his tenure at BCBSNC he led the development and successful marketing of the State of Preventive Health Summits, development and implementation of the country’s first Bariatric Surgery Centers of Excellence in collaboration with the American Society of Bariatric Surgery, leadership for the creation of BCBSNC’s Healthy Lifestyle Choices program (including coverage for nutrition counselling and practitioner evaluation of obesity), and implementation of the BCBSNC Patient Centered Medical Home (PCMH) program.

Dr. Bradley continues his work with the National Academy of Medicine Health and Medicine Division (formerly Institute of Medicine) Roundtable on Obesity Solutions; and serves as chair of the Roundtable’s Innovation Collaborative workgroup for Interdisciplinary Provider Training and Education for obesity competencies.  He has served as a member of the Executive Committee of the North Carolina Healthcare Quality Alliance since 2005, and recently completed a term as public member of the Academy of Nutrition and Dietetics Board of Directors.

Dr. Bradley has experience and success in rural family practice, managing the clinical operations of a large academic family medicine residency practice, managed care contract negotiations and management, medical and reimbursement policy, quality improvement, care management, and clinical informatics.

His interests at Duke include development of population health competencies, curricula, and tools; leadership development; prevention and management of obesity; and health policy, finance and transformation.